CASE STUDY
Launching “This Is
the Point” Podcast
Client: GMc+Company Strategic Communications
Project Overview: GMc+Company Strategic Communications sought to create a podcast, "This Is the Point," to engage Louisiana audiences in meaningful conversations on reproductive rights, gender equality, and adolescent health education. The goal was to produce a thought-provoking series featuring respected advocates, impacted families, celebrities, and influencers discussing complex issues affecting local communities.
Strategy
Content Development: Curate episodes focusing on relevant topics with expert guests to provide insightful discussions.
Host Selection: Choose hosts with strong community ties and expertise, such as Nia Weeks, a New Orleans lawyer and founder of Citizen SHE, and Pearl Ricks, executive director of the Reproductive Justice Action Collective.
Guest Lineup: Feature notable personalities like Big Freedia, the Queen of Bounce, and author Jodie Patterson to attract a wider audience.
Distribution: Leverage platforms like Google Podcasts, Amazon Music, Spotify, and Apple Podcasts for broad accessibility.
Promotion: Utilize social media and community networks to generate buzz and encourage listener engagement.
Execution
Produced episodes with high-quality audio and engaging content.
Released episodes bi-monthly to maintain audience interest.
Promoted episodes through social media channels and community partnerships.
Results
Successfully launched "This Is the Point" podcast, receiving positive feedback for its insightful discussions and diverse guest lineup.
Achieved significant listenership within the target demographic in Louisiana.
Fostered community engagement on critical issues, contributing to increased awareness and dialogue.
Conclusion
Through strategic content development, thoughtful host and guest selection, and effective promotion, GMc+Company Strategic Communications successfully launched "This Is the Point" podcast, creating a platform for impactful conversations on pressing social issues in Louisiana.
For more information and to listen to episodes, visit the official website at thisisthepoint.org
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