New Orleans Multicultural Tourism Network

GMc+Co. Launches Tremé Culture Festival with Unique Social Media Driven Cooking Contest

Overview:

The overwhelming success of the Tremé 200 Bicentennial celebration lead to the 2013 Tremé Culture Fest. Presented as an organic, grassroots street festival, the Tremé Culture Fest included a two-day lecture series, Neighborhood Stroll & Bar Hop, art exhibits, and Music from the Streets in pop up brass band performances throughout the weekend. The schedule also included a Day of Service providing volunteer opportunities throughout the neighborhood. The festival culminated with a Jazz Mass at historic St. Augustine Church, and a Tremé United All-Women Second Line through the greater Tremé area.

As with many grassroots events, the promotional budget for the Tremé Culture Fest was a primary concern as we needed to effectively reach the local audience in the most cost-efficient manner possible.

GMc+Company created a strategic media partnership allowing us to develop a unique opportunity to produce an innovative promotional launch for the festival. The resulting Tremé Gumbo Battle cooking competition was promoted on WWL via thirty second PSAs and aired live during the top-rated Eyewitness Morning News program from 7am – 9am.

We also created a custom Video/Photo Entry Contest and hosted registration directly on the Tremé Culture Fest Facebook page generated for the Tremé Gumbo Battle. Throughout the registration period, (9/24 to 10/4) GMc+Company generated compelling Facebook posts including imagery and links to encourage users to enter and/or vote for participants of the contest. To further engage users, GMc+Company published each post about the Gumbo Battle with an accompanying post including Tremé Culture Fest events.

In addition to the Tremé Gumbo Battle promotion, GMc+Co. handled development and distribution of press releases, coordinated media appearances, designed all print ads, and negotiated additional strategic partnerships with the New Orleans Advocate and the Dodge Street Team.


Solutions:

Social Media

Broadcast TV

Media Appearances

Print


Results:

  • GMc+Company efforts on the Tremé Culture Fest Facebook page generated 1,520 new likes, a 168%
    increase, and 237,729 Daily Total Impressions
  • Additional public relations efforts by our team, resulted in an estimated $170,000 PR Value for the
    Tremé Culture Fest
  • Press releases sent through Vocus generated over 100,000 impressions
  • Sponsorship with WWL-TV, granted Tremé Culture Fest access to an audience of over 85,000 homes
    with through the Eyewitness Morning News program and over 11,000 daily visitors to wwltv.com
  • Sponsorship with the New Orleans Advocate provided 200,000 impressions bundled with Beaucoup
    insertions and 100,000 targeted impressions on theneworleansadvocate.com

NOLA NAVY WEEK

LGBT FAMILIARIZATION TOUR

ESSENCE FESTIVAL

TREME 200

LOUISIANA OFFICE OF TOURISM

TREME CULTURE FEST

CONTACT

info[at]thatsgmc.com
866 Camp Street
New Orleans, LA 70130
(504) 524-8117

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