New Orleans Multicultural Tourism Network

GMc+Co. Created Branding, Public Relations and Promotions for Bicentennial Celebration of Faubourg Tremé Neighborhood

Overview:

The Tremé 200 Bicentennial Celebration presented a unique opportunity for NOMTN to educate visitors and celebrate the heritage and culture of Faubourg Tremé. This historic New Orleans neighborhood has been identified as the oldest Black suburb in America; incorporated into the City of New Orleans In 1812. The neighborhood was named after Frenchman Claude Tremé, who acquired, subdivided, and sold holdings just north of the Vieux Carré to diverse residents but primarily skilled craftsmen, musicians, and free people of color including Haitian Creoles. Today, the area is home to several key cultural institutions like the New Orleans African American Museum, Backstreet Cultural Museum, St. Augustine Catholic Church, Louis Armstrong Park, and more. Tremé is also known as the birthplace of iconic New Orleans Jazz and traditions such as brass brands and Mardi Gras Indians.

GMc+Company worked with local residents and scholars to thoroughly understand the history of the neighborhood and its current day dynamics from Mardi Gras Indian traditions to concerns related to gentrification post-Hurricane Katrina.

New Orleans has a plethora of festivals during the month of October so we GMc+Company set out to deliver strong messages. We wanted to tell an honest story, not just invite visitors to a festival, but to become immersed in a neighborhood with deep cultural roots.


Solutions:

Branding

Brochure

Website

Outdoor

Internet Advertising

Articles


Results:

  • According to Vocus Statistics, publicity surrounding the Tremé 200 celebration had a value equivalent to $2,004,705 in paid advertising.
  • Tremé 200 was covered by over 6000 news outlets locally and internationally.
  •   The following stats apply to the first 1000 stories from various media outlets:
    • 74.23% were posted online.
    • 4.12% were broadcast by television.
    • 1.03% were actual newspaper articles online.
    • 20.62% of the 1000 articles were international.
  • As a result of its popularity and popular demand, the Tremé 200 Celebration has now become an annual celebration in the form of the Tremé Culture Festival.

NOLA NAVY WEEK

LGBT FAMILIARIZATION TOUR

ESSENCE FESTIVAL

TREME 200

LOUISIANA OFFICE OF TOURISM

TREME CULTURE FEST

CONTACT

info[at]thatsgmc.com
866 Camp Street
New Orleans, LA 70130
(504) 524-8117

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