ABOUT
GMc+Co. is an integrated communications agency delivering strategic media and marketing solutions that set our clients’ brands apart. We are the leading multicultural agency in the state of Louisiana and have received numerous local, regional and national awards, including the prestigious Mosaic Award and the “Best in Show Digital Media” ADDY Award. The agency is headquartered in the historic Warehouse District of New Orleans.
OUR BEGINNING
In 2015 GMc+Co. celebrated 28 years in business. For a boutique agency in a mid-sized media market like New Orleans, this is more than something to celebrate. It’s something to shout about. Honestly, it’s tough making it in a town that’s home to all of one Fortune 500 company, a place where the competition for business is fierce and where a change in the weather can end up changing your world forever. In 1987, I was a recent graduate with a degree in communications, a love for advertising, and a ton of confidence. What I didn’t have was a job. So I went searching at agency after agency, looking for a start. No such luck. With twelve hundred dollars I’d saved from a freelance writing project, I signed a lease on a storefront space in the city’s Warehouse District, hung a sign, got a phone line, and went to work. No turning back. No Plan B. Within six months I had my first national account, Barq’s Root Beer. My love for the creative challenge and for working with my clients made it possible. Luck played a role as well—not the kind of luck you wait around for, but the kind of luck you make, the providence that comes from committing to an idea and refusing to fail. While GMc+Co. started with my vision and bears my name, our work has always been the result of incredible, intense, gifted collaboration. I’ve hired and groomed dedicated people through the years, often those that others refused to give a chance. From day one, we’ve stayed focused on our clients’ challenges instead of our own. We’ve handled accounts across a variety of industries and grown considerably, both in size and in expertise. And we’ve won awards, most proudly for projects where we insisted on breaking new ground instead of following a script. And we keep it real. When it comes to having either success on paper or success in reality, we always work for the latter. — Glenda English
SERVICES
MARKETING STRATEGY
Our strategy is our greatest strength and what sets us apart from the rest. Working with you, we map the ins and outs of your objectives until we identify the best way to optimize your results. We give you a direct route to your target market and consider your bottom line to create the ideal marketing mix.
CREATIVE
Whether it’s traditional, online or guerrilla programs, our award-winning team of writers, art directors and producers jumps into the soul of your project to develop trendsetting programs that not only get you noticed, but most importantly accomplish your goals.
MEDIA PLANNING
From TV to online, print to radio, we have mastered a strategy to turn your advertising budget into more measurable impressions, leads and sales. With a deep expertise in the nuances of researching, negotiating and implementing advertising placement, our media team will advise you on which media components work for rapid ROI.
INTERACTIVE
Whether it’s creating an app, a website, or a game, our best-in-show team creates award-winning web design. Producing art that gets your target audience involved, we offer site and content development, search engine marketing, motion graphics animation and so much more.
SOCIAL MEDIA
Whether it’s to promote awareness of your brand or drive more traffic to your website, social media is not the way of the future, it’s the here and now. At GMc+Company, we help you identify your goals, focus your efforts, and create programs that help you navigate the social media environment and, most importantly, measure the impact of your campaign.
PUBLIC RELATIONS
We create conversations that allow you to connect with your audience through a variety of strategic tactics. Whether it’s community outreach through grassroots marketing and editorial board meetings or global media expeditions and familiarization tours, we have spent 25 years building relationships that will help leverage your advertising dollars.
CASE STUDIES
NOLA NAVY WEEK
LGBT FAMILIARIZATION TOUR
ESSENCE FESTIVAL
TREME 200
LOUISIANA OFFICE OF TOURISM
TREME CULTURE FEST
WORK SAMPLES
CAREERS
STAND OUT
We’re always looking for talented strategists, writers, designers (graphic and interactive) and all around good people. Check back often for specific job openings. Send your resume / portfolio to info[at]thatsgmc.com.
GMAGINATION COLLABORATION
GMagination Collaboration is a mentoring and internship program based on the Reverse Mentorship Model. The program is created to teach and coach marketing and design graduates and senior-level students to work alongside industry veterans to increase their knowledge and expertise of the field in a practical environment. In turn, the junior participant will mentor the senior participant in the latest technologies, social strategies and digital media. Now recruiting for fall interns.
CONTACT
info[at]thatsgmc.com
866 Camp Street
New Orleans, LA 70130
(504) 524-8117